Episode 20, aired 31 Jan 2025 (“Style, Scent And Stories”)

EM5

Perfume brand

Did the deal close?

Nothing on record yetStill trading

We looked and found nothing either way. Indian filings can take 12 to 18 months to show up. This is not a sign that the deal fell through.

Trading: Still trading · Registry status (thecompanycheck.com, 11 Sept 2026)

What we found: Director Shashank Chourey is the named EM5 founder and the company is in Indore, matching the pitch. Notable: the Pvt Ltd was incorporated 2025-07-01, five months AFTER the episode aired, which is the classic pattern of a new entity being created to receive the equity. Paid-up is still 1 Lakh, so no allotment is visible yet. No verifiable press URL was opened for this row; the only press seen was an unopened Indian Retailer headline from a prior pass, so the press fields are left blank. Confidence: medium.

Sources

Checked

11 Sept 2026

History

Know what happened? Email corrections@afterpitch.club with a link and we log it within a week.

Asked for: ₹ 70 Lakhs for 2% equity
Deal as aired: ₹ 1 Crore for 10% equity
Sharks in the deal: Aman Gupta
Sharks on the panel: Aman Gupta, Vineeta Singh, Anupam Mittal, Peyush Bansal, Varun Dua
On-air amount: ₹1 crore

Legal entity: Em5 Formulations Private Limited
CIN: U47722MP2025PTC077573
Registry status: Active
Incorporated: 1 Jul 2025
Paid-up capital: ₹1 lakh
Directors added after the air date: Naena Sharma and Shashank Chourey both appointed 2025-07-01 at incorporation, five months after the 2025-01-31 air date
Charges: none registered
Source: thecompanycheck.com

Every source we opened for this company, with the date we saw it.

Date	Kind	Source	What it shows
8 Sept 2026	search-snippet	search.brave.com	Indian Retailer headline that EM5 closes a 1 crore deal, founder Shashank Chourey in Indore
11 Sept 2026	registry	thecompanycheck.com	Em5 Formulations Private Limited, U47722MP2025PTC077573, Indore Madhya Pradesh, Active
11 Sept 2026	registry	thecompanycheck.com	Active, incorporated 2025-07-01, ROC Gwalior, authorised 15 Lakh, paid-up 1 Lakh, directors Naena Sharma and Shashank Chourey from 2025-07-01, no charges

Operating-status evidence tier 1: Registry status.

Also in episode 20