Episode 39, aired 27 Feb 2025 (“Smart Comfort, Smart Farming, Smart Future”)

Trajectory

Travel pillow brand

Did the deal close?

Nothing on record yetStill trading

We looked and found nothing either way. Indian filings can take 12 to 18 months to show up. This is not a sign that the deal fell through.

Trading: Still trading · Registry status (thecompanycheck.com, 11 Sept 2026)

What we found: Entity confirmed from the brand's own terms page, which prints the CIN U14101DL2025PTC446013 and GSTIN 07AALCT7748L1ZI. Both directors are the two named founders. Notable: the Pvt Ltd was incorporated 2025-04-08, six weeks AFTER the episode aired, and the TRAJECTORY trademark still sits with the older Trajectory Marketing LLP - the classic pattern of a company created to receive the equity. The half of the deal that is 50 Lakh of debt should appear as a CHG-1; a 1.75 Cr charge was registered 2025-12-06, which is worth opening in MCA documents. Confidence: high.

Sources

Checked

11 Sept 2026

History

Know what happened? Email corrections@afterpitch.club with a link and we log it within a week.

Asked for: ₹ 1 Crore for 2% equity
Deal as aired: ₹ 50 Lakhs for 3% equity and 50 Lakhs debt @ 8% interest for 3 Years
Sharks in the deal: Ritesh Agarwal
Sharks on the panel: Namita Thapar, Aman Gupta, Anupam Mittal, Peyush Bansal, Ritesh Agarwal
On-air amount: ₹50 lakh

Legal entity: Trajectory Marketing Private Limited
CIN: U14101DL2025PTC446013
Registry status: Active
Incorporated: 8 Apr 2025
Paid-up capital: ₹1 lakh
Directors added after the air date: Himanshu Verma and Raghav Mahajan both appointed 2025-04-08 at incorporation, 40 days after the 2025-02-27 air date
Charges: open charge 17500000 registered 2025-12-06 (lender shown as Others); a 10000000 Axis Bank charge was satisfied in November 2025
Source: thecompanycheck.com

Press: Zee Business reports Ritesh Agarwal putting in 50 Lakh for 3 percent plus 50 Lakh of debt at a Rs 16.67 crore valuation

Every source we opened for this company, with the date we saw it.

Date	Kind	Source	What it shows
8 Sept 2026	registry	thecompanycheck.com	No entity matching the Delhi travel pillow brand; results are Trajectory Labs LLP Ahmedabad, Trajectory IT Solutions Hyderabad, Trajectory Innovations Sehore, Trajectory Growth Labs LLP and Trajectory Experiences LLP
8 Sept 2026	registry-search	thecompanycheck.com	No results found for 'trajectory pillow'. No company rows and no brand card.
11 Sept 2026	vendor	trajectoryindia.com	Terms: operated by Trajectory Marketing Private Limited, CIN U14101DL2025PTC446013, GSTIN 07AALCT7748L1ZI, North West Delhi; TRAJECTORY trademarks owned by Trajectory Marketing LLP
11 Sept 2026	registry	thecompanycheck.com	Trajectory Marketing Private Limited, U14101DL2025PTC446013, North West Delhi, Active; plus Trajectory Marketing LLP, North West Delhi, Active
11 Sept 2026	registry	thecompanycheck.com	Active, incorporated 2025-04-08, ROC Delhi, authorised and paid-up 1 Lakh, directors Himanshu Verma and Raghav Mahajan from 2025-04-08, open charge 1.75 Cr registered 2025-12-06, satisfied 1 Cr Axis Bank charge
11 Sept 2026	press	zeebiz.com	On-air terms: 50 Lakh for 3 percent plus 50 Lakh debt from Ritesh Agarwal; founders Raghav Mahajan and Himanshu Verma

Operating-status evidence tier 1: Registry status.

Also in episode 39